Our Story

Designed for dancers, by dancers.

Founded in 2016, AMBR. Designs is an Australian activewear label specialising in pole wear. 

Underpinned by a love of fashion, fitness and design, AMBR. creates sustainable garments suitable for the gym, dance studio, beach and the everyday grind. Our variety of unique activewear not only feels great on, but motivates and inspires your inner athlete. 

Based in Melbourne, AMBR. garments are designed by founder and creative director, Emma Shanahan. Emma's experience and knowledge gained in the fitness and pole industry has enabled her to create garments with the perfect fit, shape and style for all dancers. Every AMBR. designed garment is completely unique. To this day, Emma creates and paints all of our printed patterns by hand. Then, our patterns are digitised using superior reproduction techniques and thoughtfully positioned on every garment. 

Each piece combines the fashionable and functional elements of great activewear design. 

AMBR. creates thoughtfully curated collections that celebrate women of all ages, shapes and sizes and we release up to four collections each year. Our range of eye-catching colour-ways, premium prints and superior quality fabrics will keep you looking on point, day and night. 

AMBR. garments are fun, bold, fresh and inclusive, just like our AMBR. community. Welcome #AMBRAngel to the best girl gang going around! Our goal for the future is is to share AMBR. with the world to help women feel their best whilst ensuring that our customers have complete confidence in our brand and vision.